1971December 4
Brooklyn beginnings
Born in Brooklyn, New York, Shannon faced childhood adversity, homelessness, and asthma before discovering boxing as a teenager.
Our Founder & Mission
From the ring.
For the
community.
Founded by Shannon “The Cannon” Briggs, the Let’s Go Champ Boxing Foundation brings a champion’s mindset to a mission that reaches beyond the sport.
Meet the Champ ↓
Shannon “The Cannon” Briggs · Founder
Resilience. Discipline. Opportunity.
Discover what drives us ↓Meet Our Founder
Brooklyn roots.
Champion’s heart.
Shannon “The Cannon” Briggs is a two-time heavyweight boxing champion of the world, entrepreneur, motivational personality, and founder of the Let’s Go Champ™ movement.
Born and raised in Brooklyn, New York, Shannon overcame childhood adversity, homelessness, and asthma to become a world heavyweight champion.
His signature phrase, “Let’s Go Champ!”, represents resilience, discipline, confidence, perseverance, and the belief that everyone can become a champion in life.
“We’re not just building boxing gyms.
We’re building champions in life.”
The Let’s Go Champ Vision
The Journey
From Brooklyn
to the world.
A story of perseverance, world championships, and a mission to open doors for the next generation.
1989–1992Amateur years
Finding his corner
Beginning his training at 17, Shannon developed into a standout amateur heavyweight. He won the 1991 New York Daily News Golden Gloves super heavyweight title, a silver medal at the 1991 Pan American Games, and the 1992 United States Amateur Heavyweight Championship.
1992July 24
Turning professional
Shannon made his professional heavyweight debut with a first-round knockout of John Basil Jackson in Catskill, New York.
1997November 22
Lineal heavyweight champion
He defeated George Foreman by majority decision in Atlantic City to become the lineal heavyweight champion of the world.
2006November 4
A second world championship
Shannon knocked out Siarhei Liakhovich in the final seconds of the 12th round in Phoenix, Arizona, capturing the WBO Heavyweight Championship.
2014The rallying cry
Let’s Go Champ!
During Shannon’s comeback, a personal and training mantra grew into the rallying cry that became synonymous with his name and inspired people around the world.
The visionBeyond the ring
Bringing it full circle
Through the Let’s Go Champ Boxing Foundation, Shannon brings the championship mindset to youth development, fitness, mentorship, education, and career opportunity.
Our Values
What a champion
stands for.
The principles at the heart of the Let’s Go Champ mission.
Resilience
Find the strength to get back up, learn from setbacks, and keep moving forward.
Confidence
Build belief in yourself and the possibilities ahead.
Community
Lift others up and create a sense of belonging.
Discipline
Show up, put in the work, and build habits with purpose.
Perseverance
Stay committed to growth, even when the next round is difficult.
Opportunity
Open doors to learning, personal development, and pathways beyond the ring.
Help build the
next generation.
Partner, volunteer, or bring a community opportunity to the foundation. Every champion needs a corner.