Let’s Go Champ

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our founder & mission

Shannon “the cannon” Briggs

Two-time heavyweight boxing champion of the world, entrepreneur, motivational personality and founder of the Let’s Go Champ™ movement.

Shannon "The Cannon" Briggs

Born and raised in Brooklyn, New York, Shannon overcame childhood adversity, homelessness and asthma to become a world heavyweight boxing champion.

His signature phrase, “Let’s Go Champ!™”, represents resilience, discipline, confidence, perseverance — and the belief that everyone can become a champion in life.

His vision is to bring boxing, fitness, education, technology, wellness and entrepreneurship into underserved communities.

We’re not just building boxing gyms. We’re building champions in life.

career timeline

from booklyn to the world

  • Early Years

    Born December 4, 1971, in Brooklyn, New York. Shannon overcame childhood adversity, homelessness, and asthma before discovering boxing as a teenager.

  • Amateur Career

    1989-1992. Began training at age 17 and quickly emerged as a standout amateur heavyweight. Shannon won the 1991 New York Daily News Golden Gloves super heavyweight title, earned a silver medal at the 1991 Pan American Games, and became the 1992 United States Amateur Heavyweight Champion.

  • Professional Debut

    July 24, 1992. Turned professional at heavyweight with a first-round knockout of John Basil Jackson in Catskill, New York.

  • Lineal Heavyweight Champion

    November 22, 1997. Defeated legendary heavyweight George Foreman by majority decision in Atlantic City to become the Lineal Heavyweight Champion of the World.

  • WBO Heavyweight Champion

    November 4, 2006. Knocked out Siarhei Liakhovich in the final seconds of the 12th round in Phoenix, Arizona, to capture the WBO Heavyweight Championship and become a two-time heavyweight world champion.

  • Let’s Go Champ

    2014. During Shannon’s comeback, “Let’s Go Champ!” grew from a personal and training mantra into the rallying cry that would become synonymous with Shannon Briggs and inspire people around the world.

  • Let’s Go Champ Foundation

    Shannon brings the championship mindset full circle through the Let’s Go Champ Foundation, empowering youth through boxing, fitness, mentorship, education, personal development, and career opportunities. It isn’t about teaching kids to fight.

our values

what a champion stands for

  • Resilience
  • Confidence
  • Community
  • Discipline
  • Perseverance
  • Opportunity

meet the champ

Shannon “The Cannon” Briggs

Every age. Every next round.

The Let’s Go Champ mission connects non-contact fitness, social connection, digital confidence and career exploration.